The Dirty 25: Ultra-Processed Ingredients Exposed
Browse the 25 worst additives lurking in your food, or look up any additive to find out what it really is and why you should care.
๐ฌ Look Up Any Additive
Found a weird ingredient on a label? Type it here and our AI will tell you exactly what it is.
๐ The Dirty 25
The most common and concerning ultra-processed additives, curated and researched.
๐ Quick Label-Reading Tips
If you can't pronounce it โ it's probably ultra-processed
5+ ingredients with chemical names โ = likely NOVA Group 4 (ultra-processed)
"Natural flavors" โ is often a catch-all hiding MSG, castoreum, or other processed additives
"Made with real..." โ usually means the product is mostly NOT that ingredient
Look for short ingredient lists โ with recognizable whole foods your grandmother would know
Ingredients are listed by weight โ โ if sugar or an additive is in the first 3, rethink the purchase
โIf your great-grandmother wouldn't recognize it as food, you probably shouldn't eat it.โ โ Michael Pollan