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Know What You're Eating

Know Your Additives: Ultra-Processed Ingredients Exposed

Look up any additive to find out what it really is and why you should care.

🔬 Look Up Any Additive

Found a weird ingredient on a label? Type it here and our AI will tell you exactly what it is.

📋 The Dirty 25

The most common and concerning ultra-processed additives, curated and researched.

BONUS SECTION

🤢 The Ick Factor

BONUS

Legally in your food. Technically safe. But once you know what it is — you can't unknow it.

🔑 Quick Label-Reading Tips

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If you can't pronounce it — it's probably ultra-processed

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5+ ingredients with chemical names — = likely NOVA Group 4 (ultra-processed)

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"Natural flavors" — is often a catch-all hiding MSG, castoreum, or other processed additives

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"Made with real..." — usually means the product is mostly NOT that ingredient

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Look for short ingredient lists — with recognizable whole foods your grandmother would know

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Ingredients are listed by weight — — if sugar or an additive is in the first 3, rethink the purchase

“If your great-grandmother wouldn't recognize it as food, you probably shouldn't eat it.” — Michael Pollan