What's Really In It. On Every Shelf You Walk Past.
Food, beauty, cleaning, pet, supplements — the label is written to be skimmed. We grade a whole shelf at a time so you know what you're actually bringing home.
You decide what belongs in your house. We just hand you the facts.
Bonus
Fast food is graded too. Restaurant menu items are looked up — not shelf-scanned — and they get the same 0–100 number as anything you pick up in a store.
Founding Members — Free for Life
The first 5,000 members lock it in free for life — 50 shelf-scans a month and saved lists, on the website and both apps. No card. No expiry. Offer closes at 5,000 members or January 31, 2027, whichever comes first.
Gator — your AI assistant. He reads the shelf, grades what's on it, and answers whatever you ask about an ingredient.
Dr. Seuzz — Suzanne Brock, PhD. Founder. She built this so you don't need a chemistry degree to read a label. Groceries today — fast food, cosmetics, cleaners, pet food and supplements coming soon.
Meet Gator Vision — Scan a Whole Section in a Single Photo
Point. Snap. Know.
Stop flipping over boxes in the aisle. One photo of a shelf, and Gator Vision reads every product in it — five, fifty, or the whole aisle. Our record is 127. Each one comes back graded, with what's inside flagged green, yellow, or red by risk.
Food
Beauty
Cleaning
Pet
SupplementsOne photo of any aisle. Same grade, same scale, whatever you're holding — so the number means the same thing across your whole cart.
- One shelf at a time — not one barcode at a time
- Tap any additive to see what it is and why it is flagged
A hundred grades in one photo only helps if you trust the grade. Then comes the harder part — making the grade mean something. Here is exactly how each one is built.
Gator Grade — One Honest Number, and We Show You the Math
No black box. Here is exactly how the number is built.
One number, 0 to 100, on every item — cutting straight through front-of-pack badges that all claim the same thing. You don't have to take it on faith either. Every input is peer-reviewed and public, and here is exactly how they are weighted.
The same 0–100 scale and the same letter cut points apply to every shelf — food, beauty, cleaning, pet, supplements. What changes is the science underneath: each shelf is graded on the factors that actually matter for what it is. And every grade is computed from the product's own label — never inherited from another database.
The whole formula
No nutrition panel? The weighting shifts to 58% processing and 42% additives.
The 50% is a ceiling, not an average — a prohibited ingredient caps the grade at F however clean the rest of the list is.
The 75% is a ceiling, not an average — the worst hazard on the maker’s own safety data sheet caps the grade.
A toxic ingredient caps the grade at F regardless of the rest of the bag — xylitol, grapes, raisins, chocolate, macadamia, or propylene glycol in cat food.
A dose over an NIH upper limit caps the grade — one over is a D, two or more (or one at twice the limit) is an F.
Same cut points on every shelf, so a number means the same thing wherever it came from:
That's all of it. No ingredient list at all? We return no grade rather than a guess. We would rather say “we don't know” than make a number up. Every shelf's full formula is published on our How We Grade page.
That's our number. It's information, not a verdict — and a life with no treats in it isn't the goal. Balance is. You decide where the line sits.
Your Rules. Not Our Grade.
Some apps act like the boss of your shopping cart. Not us. You set the flags — 16 dietary preferences, your household's allergies, and the ingredients you're watching or avoiding — and Gator grades against your rules, not a one-size-fits-all verdict.
The grade comes second. You call the shots.
You set the rules. Here's the thinking we'd start from.
We Don't Just Flag the Problem — We Hand You the Answer
Every red flag comes with a better choice.
Most apps are experts at doom and gloom: they tell you what's wrong and leave you stranded in the aisle. Not us. Scan any product on any shelf, and Gator hands you better options we've already graded — the same kind of thing you were looking at, so you always walk out with a better choice, not just bad news.
- Real graded alternatives on food, beauty, cleaning, pet and supplements
- Better options — never just more of the same junk
- Each pick shows exactly why it beats what you scanned
Industrial Potato Chips
Flagged: seed oils & artificial flavoring
Avocado Oil Sea Salt Chips
Why it's better: cleaner ingredients
And when the shopping's done, dinner still has to happen.
GetGatorGrade helps you make more informed decisions about what you bring home, using independent research, published government classifications and publicly available data. Grades are computed per shelf, from each product's own label or the manufacturer's own published documentation: food is graded on nutrition, processing and additive risk; beauty and personal care on the EU's restricted-ingredient lists and California Proposition 65; cleaning on the hazard classification in the maker's safety data sheet and the EU's harmonised CLP classifications; pet food on toxicology lists and whether the animal sources are named; and supplements on label disclosure, National Institutes of Health upper limits and official restricted-ingredient lists. Every shelf shares the same 0–100 scale and the same grade cut points, but the inputs differ by shelf. Grades are provided for educational purposes only. They are not medical or veterinary advice, and they are not a statement about the safety, legality or quality of any brand or manufacturer.
The Same Grade, Before You Order
Not every meal happens in your kitchen.
Restaurant menus are graded on the same 0–100 scale and the same cut points as everything else you scan — from the chain's own published ingredients and nutrition, item by item. That means a burger and a bag of chips are finally speaking the same language.
- Graded from the chain's own published menu data
- Single items only — combos and meals are not graded
- Allergens shown right on the item
Menus are added one chain at a time, as each chain's ingredients and nutrition are checked. Not every item on every menu carries a grade yet.
Crispy Chicken Sandwich
Flagged: refined flour & added sugar
Grilled Chicken Sandwich
Why it's better: no refined flour
Backed by Science, Not Guesswork
Built on facts — not opinions. Every shelf is graded from published, named sources — never a standard we made up ourselves — and each shelf below names them. Food leans on nutrition and processing science. Beauty leans on the EU's own restricted-ingredient lists. Cleaning leans on the maker's legally required safety data sheet. Supplements lean on the NIH's upper limits. Pet food leans on the veterinary toxicology lists. We show our sources. We don't make things up.
Food
Nutri-Score 2023
the front-of-pack algorithm used by European regulators — 40% of the grade
See the Nutri-Score algorithm →NOVA classification
Dr. Carlos Monteiro and the University of São Paulo School of Public Health, published in The Lancet and The BMJ, recognised by the FAO — 35% of the grade
Read the FAO guidelines →EFSA additive reviews
the European Food Safety Authority’s re-evaluation of colours, preservatives, sweeteners and emulsifiers — 25% of the grade
Read the EFSA reviews →Open Food Facts
the free, nonprofit product database behind our ingredient and nutrition data — over 3 million products
Explore Open Food Facts →
Beauty & personal care
EU Cosmetics Regulation — Annex II
ingredients prohibited in cosmetics in the EU. Finding one sets the highest grade the product can get.
See the EU ingredient database →California Proposition 65
the state’s published list of chemicals known to cause cancer or reproductive harm.
View the Prop 65 list →EU fragrance-allergen labelling rules
the fragrance allergens that must be named individually on a label once they pass set thresholds. Regulation (EU) 2023/1545 expanded the list — it is the basis of our allergen check.
See the EU labelling rules →
Cleaning
The maker’s own Safety Data Sheet
the hazard classification a manufacturer is legally required to publish for the product as sold. Looked at first, where it exists. It does not exist for every retail product, so the harmonised EU classifications below are the fallback.
See the EU CLP classifications →EU CLP Regulation — Annex VI
the harmonised hazard classifications behind every code we flag — H314, H318, H350 and the rest.
See the EU CLP classifications →EPA chemical data
the agency’s published ingredient and chemical data, which tells us what is in a household cleaning product — not how it is classified. Classification is CLP only.
Explore the EPA database →
Pet food
ASPCA toxic-plant and food list
the substances documented as toxic to dogs and cats — xylitol, grapes, raisins, chocolate, macadamia, caffeine.
See the ASPCA list →FDA pet-food safety
the agency’s published actions on ingredients in pet food, including propylene glycol in cat food.
Read the FDA guidance →Same additive standard as food
pet food uses the identical additive dictionary as our food grade — no separate, softer standard.
See how pet food is graded →
Supplements
NIH tolerable upper intake levels
the National Institutes of Health’s published upper limits for vitamins and minerals — the dose check on every supplement.
See the NIH upper limits →EU Reg. 1925/2006 Annex III
substances the EU does not allow in food or supplements, or allows only under conditions.
Read the EU regulation →FDA dietary-ingredient actions
the agency’s published positions on ingredients that are not lawful dietary ingredients.
Read the FDA guidance →
Every shelf
National Academies of Sciences
the Dietary Reference Intakes — the peer-reviewed reference values behind every nutrient threshold.
View the DRI reports →USDA Dietary Guidelines
issued jointly by the U.S. Department of Agriculture and HHS, updated every five years.
View the Dietary Guidelines →
We believe transparency builds trust. Every source this app grades from is named above, and the Gator Grade formula itself is published in full on How We Grade. Where a substance has not been classified by a regulator, we stay silent rather than score it — no hidden algorithms, no hidden agendas.
Your Health Shouldn't Be a Guessing Game
Every day you eat without knowing what's in your food is another day the food industry profits from your confusion. Take back control — analyze what you eat, discover real recipes, and start making choices that actually protect your health.
Be one of the first 5,000 and you're a founding member — your free allowance, locked in for life.
After that: 50 shelf-scans a month, free · unlimited on the $3.99 plan.