Ultra-Processed Is Everywhere. Smarter Choices Start Here.
Two out of three foods on the shelf were born in a lab, not grown on a farm. We help you spot 'em and swap 'em — a whole shelf at a time.
Real food's still out there. We'll help you find it.
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Why Invert the Pyramid?
The food industry spent decades telling you to eat low-fat, grain-heavy diets — while quietly filling supermarket shelves with ultra-processed products stripped of real nutrition and loaded with additives. Today, diet-related disease is the #1 killer in the developed world. The New Food Pyramid cuts through the noise with one simple principle: eat real food, in the right order.
Protein & Fats First
Base your meals on high-quality proteins and healthy fats for satiety and energy.
Unlimited Veggies
Fill up on fiber-rich vegetables that provide essential micronutrients.
Optimize Carbs
Treat carbohydrates as a fuel source to be earned, not a default filler.
For more information on the New Food Pyramid, click here.
Meet Gator Vision — Scan a Whole Section in a Single Photo
Point. Snap. Know. 100+ products analyzed from one picture.
Stop flipping over boxes in the aisle. Hold up your camera, take one photo of a section of shelving, and Gator Vision reads every product in the shot — up to 100+ at once (our record: 127 in a single scan). A NOVA level only tells you how processed a food is — we go further. Every item comes back with our proprietary Gator Grade, with ultra-processed ingredients color-coded green, yellow, and red, so you read the whole section at a glance.
- One photo → 100+ products analyzed
- Beyond NOVA: our proprietary Gator Grade on every item, 0–100
- Risk color-coded: green (low) · yellow (moderate) · red (high)
- Tap any product for the full breakdown
Gator Grade — One Honest Number, 0 to 100
The whole story of a food's quality, at a glance.
A NOVA level tells you how processed a food is. Gator Grade tells you the whole story — a single, research-backed score from 0 (Poor) to 100 (Excellent). Gator Vision compares 100+ items at once — and grades every one, even when their front-of-pack badges all claim the exact same thing. One number. No guesswork.
- One score, 0–100, on every scan
- Proprietary, research-backed methodology
- Cuts through misleading "health-halo" labels
We Don't Just Flag the Problem — We Hand You the Answer
Every red flag comes with a better choice.
Most apps are experts at doom and gloom: they tell you what's wrong and leave you stranded in the aisle. Not us. Scan or search any ultra-processed product, and Gator hands you cleaner, real-food alternatives that actually fit your diet — so you always walk out with a better option, not just bad news.
- A smarter swap for any low-scoring product
- Real-food alternatives — never more processed junk
- Tailored to your 16 dietary preferences
Industrial Potato Chips
Seed Oils & Artificial Flavorings
Avocado Oil Sea Salt Chips
2 Ingredients · Real Avocado Oil
Rock The New Food Pyramid helps you make more informed food choices using independent, peer-reviewed science and publicly available data. Our scores describe how processed a food is — applying the established NOVA classification to each product's own published ingredients — and are provided for educational purposes only. They are not medical advice, and they are not a statement about the safety, legality, or quality of any brand or manufacturer.
See What's Really in Your Food
The label says one thing — the ingredients say another. Tap once and see which is telling the truth.
Instant Food Analysis
Search any food product and instantly see its NOVA processing level, hidden additives, and where it truly falls on the pyramid. The results will shock you.
Smart Recipes
Stop guessing what to cook. Enter the real ingredients you have and get meal ideas built from whole foods — the way nature intended.
Backed by Science, Not Guesswork
Built on facts — not opinions. Every score, flag, and swap is grounded in trusted, factual sources: the peer-reviewed NOVA system (University of São Paulo), USDA food data, the National Academies, and more. We show our sources. We don't make things up.
NOVA Classification
Developed by researchers at the University of São Paulo and recognized by the Food and Agriculture Organization (FAO) of the United Nations. NOVA is the world's leading system for classifying foods by their level of processing.
Read the FAO guidelines →National Academies of Sciences
Our vitamin and mineral reference values are based on the Dietary Reference Intakes (DRIs) — published by the National Academies of Sciences, Engineering, and Medicine. The DRIs are the peer-reviewed scientific standard behind every nutrient threshold on U.S. food labels and in credible nutrition research.
View the DRI reports →USDA Dietary Guidelines
Serving recommendations and nutritional targets are informed by the U.S. Department of Agriculture's Dietary Guidelines for Americans — updated every five years with the latest nutrition science.
View USDA guidelines →Open Food Facts
Our product database is powered by Open Food Facts — a free, nonprofit database built by volunteers worldwide. It contains detailed ingredient and nutrition data for over 3 million food products.
Explore Open Food Facts →University of São Paulo Research
The NOVA system was pioneered by Dr. Carlos Monteiro and researchers at the University of São Paulo's School of Public Health — published in The Lancet, The BMJ, and Public Health Nutrition. NOVA is now recognized by the FAO (United Nations) and adopted in national dietary guidelines across multiple countries.
Read the peer-reviewed research →We believe transparency builds trust. Every recommendation, classification, and nutrient fact in this app can be traced back to one of these sources. No proprietary algorithms, no hidden agendas — just good science made accessible.